Technical support:
Refactor & performance

Problem we solve

Our site is slow for users abroad — conversions are tanking

CDN, edge delivery and a lean asset pipeline — done properly.

Drop TTFB by 80% globally and stop watching conversions fall off in markets you actually want.

Signs this is your problem

You will recognise yourself in at least one of these

  • Time to first byte is fine from your office but terrible from other continents.
  • Conversion rates outside your home market are inexplicably low.
  • Page weight has crept up over years of feature additions.
  • You have a CDN but it is not actually caching what it should.

Why it happens

The root cause, in plain language

Global delivery needs more than a CDN sticker. Asset pipelines, cache rules and origin shielding all have to be tuned for the actual traffic pattern.

Our approach

How we actually fix this

  1. 1

    Audit the asset pipeline — what is shipped, how big, how often.

  2. 2

    Minify and split frontend payloads; defer what is not needed for first paint.

  3. 3

    Integrate an advanced edge CDN with the right cache rules and origin shielding.

  4. 4

    Manage cache invalidation strategies as content changes.

  5. 5

    Run monthly Speed Index audits to maintain SEO and conversion gains.

What you can expect

Outcomes our clients see

  • Global TTFB dropped by up to 80%.
  • Conversion gap between home and international markets narrows significantly.
  • Speed gains sustained over time, not lost to drift.

Case study

E-commerce — global edge delivery

A media-heavy platform was struggling with abysmal load times for international visitors, severely hurting their conversion rate. We refactored their asset pipeline, minified frontend payloads, and integrated an advanced edge CDN architecture. Global TTFB dropped by 80%.

Let's plan your growth

Initial consultation is completely free. We are looking for long-term partnerships.

Send us a message

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